Will Your Website Redesign Engage Engineers and Industrial Buyers?

  As a manufacturer of engineered products or a provider of technical services, your website plays a critical role in attracting prospects and converting them to customers. Engineers and industrial buyers expect suppliers to have an extensive online presence with a website that provides relevant content in different formats. And the site content must be searchable.

Every aspect of your website must match the needs of the prospect's buying process. Is your current site ready for this challenge or do you need a website redesign? How do you engage engineers and technical buyers on your website in order to build stronger relationships and gain higher conversion rates?

Here are the five rules of engagement:

Rule #1: Search engine optimization (SEO)

In the research phase of the industrial buying cycle, engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage.

It shouldn't be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more.

Is SEO a DiY (do-it-yourself) job? It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. And yes, it does cost money.

To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge.

Rule #2: Content comes before redesigning your website

Avoid the site redesign cycle of frustration by first developing a clear game plan for creating or repurposing existing content for the new site. The key here is to serve up relevant content that matches the prospect's state or stage on the decision making process.

One-size-fits-all site content will not help you engage. Build a library of various content assets. Video testimonials are far more credible and impactful than plain text. The same holds true for video white papers.

Your site visitors are typically coming from general search engines and/or industry verticals. Try to reinforce or continue the same experience by helping engineers search your content by part number, specifications and keywords.

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rule #3: Create interaction and shareability

Nothing happens until your site visitor takes some sort of action. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you. To improve engagement, build interaction into your site.

Add a slideshow of screen shots for those visitors who prefer a more visual experience. Even the simple action of clicking on "Next" to move from one slide to the next will increase engagement and retention. See rule #4 for other ideas on creating interaction.

As an added bonus, you can upload your slideshow to a site like slideshare to attract a larger audience and drive more traffic to your site.

The shelf life of your content is pretty short because new information is generated very quickly on the Internet acheteurs.tv. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rule #4: Build credibility and gain authority

The Internet has made everyone into a publisher of content. That's good news but it also creates a credibility problem. Whom do you trust when you are looking for authoritative and credible information?

Studies show that engineers prefer access to "live experts" on technical questions. They want to ask technical questions and expect a response live online or by e-mail within 24 hours of submitting a question.

Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums.

Another great way to showcase your in-house experts and expertise is to add a blog to your main site.

Rule #5: Use social media judiciously

Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. The objective here is to drive people to your website, which should be the hub of your online marketing.

Use Facebook, LinkedIn and Twitter to increase awareness, start the conversation and drive traffic to your website. That's where you can use your content to profile your visitors based on their actions and capture pre-qualified leads. Social media is great for quickly announce new blog posts, articles, webinars and events.

While social media marketing may be cheap, it is not free. It does take time and resources to do it well and produce results.

So if you are still counting on your static, brochureware website to generate leads, you may be sorely disappointed. It may be time for you to seriously consider a website redesign. Don't just stop at lead generation, use your redesigned website to move your visitors deeper into the conversation and help your sales team convert more opportunities.

Paying Attention To Your Personal Finances Means You Could Live Much Better

Dealing with our personal finances can be a sore subject. We avoid them like the plague when we know we won't like what we see. If we like where we are headed, we tend to forget all the work that got us there. Dealing with your finances should always be an ongoing project. We'll cover some of the highlights that can help you make sense of your money.

If you are planning a major trip, consider opening a new credit card to finance it that offers rewards. Many travel cards are even affiliated with a hotel chain or airline, meaning that you get extra bonuses for using those companies. The rewards you rack up can cover a hotel stay or even an entire domestic flight.

Start saving money in a regular savings account. It won't help your credit report right now, but it will give you the safety to handle issues that may arise. The lack of a savings is what causes a lot of accounts to go into default. Make sure you cans survive temporary issues that may come up with a good emergency savings account.

Cooking at home can give you a lot of extra money and help your personal finances. While it may take you some extra time to cook the meals, you will save a lot of money by not having to pay another company to make your food. The company has to pay employees, buy materials and fuel and still have to profit vortex.network. By taking them out of the equation, you can see just how much you can save.

If your credit card is close to its limit, use a different one rather than letting it max out. Paying interest on two lower balances will be cheaper than paying on a single card that is close to your limit. This will also help protect your credit score, provided they are managed correctly.

If you are out of school, go ahead and get your various student loans consolidated into one account. You will be able to combine multiple loans into one fixed interest rate and you will avoid having to remember to pay multiple lenders and accounts each month. Shop around for the best interest rate before choosing a lender.

Avoid eating out to save money. Buying ingredients and making food at your home can also save you money and others will appreciate the effort of creating a tasty meal.

If you live near a group of employees that you work with, form a carpool. This will allow you to save money on gas, reducing one of your expenses dramatically over the year. Carpooling is not only fun, but a great way to implement as a money management tool for the year's expenses.

When you are taking out money, one thing that you must try to avoid is withdrawing from a different bank than your own. Each withdrawal will cost you between 2 to 4 dollars and can add up over time. Stick to the bank of your choice if you want to minimize your miscellaneous expenses.

Pay off your high interest debts before saving. If you are saving in an account that pays 5%, but owe money on a card that charges 10%, you are losing money by not paying off that debt. Make it a priority to pay your high interest cards off and then stop using them. Saving will become easier and more beneficial as well.

Heating can be the largest household expense during the winter months. Some heating types are more expensive than others. If you live in an area where the winter is cold, don't rent a place with electric heating. As electricity is the most expensive energy source, stay away from rentals with any kind of electric heating system.

Stick to your budget. Make a budget for each item you need to work on, and make sure you stay within it. Borrowing between budgets is okay as long as you are willing to spend less on the other item. Keeping yourself strict will allow you to be confident in your finances, and not overspend on something you would not necessarily need in the future.

Investing in the stock market can be a great way to watch your money grow. The higher the risk you take when investing, the higher the payoff usually is. It can be very emotional to watch the ebb and flow of your invested money, so make sure to do plenty of research on the risk, as well as, the reward that comes with investing in stocks.

It's easy to justify spending on small luxuries, but you should be aware of how those expenses add up. For example, instead of purchasing coffee from a cafe every day, make some at home and take it with you in a travel mug. Instead of going out for lunch every day, prepare one yourself. This will give you some extra savings that could be used for more significant purchases.

Commit a specific amount of money to savings every month, and do not deviate from it. Start saving early, even with just a little bit of money, to get into the routine of saving. This puts you into a savings mindset, which is important in your overall money management strategy.

Find less expensive ways to do the things you enjoy. Enjoy the movies? Rent one instead of going to the movie theater. Like eating out? Try making a picnic lunch and eating it at the park. By finding cheaper ways to do things, you can still enjoy yourself without feeling a pinch.

Do not assume that using coupons will guarantee big savings. Because coupons are usually only available for name-brand products, you may actually get a better deal by purchasing store brands. If you do use coupons, try to use them when the listed item is already on sale, in order to get the best deal.

Our finances need to be dealt with on a regular basis in order for them to stay on the track that you set for them. Keeping a close eye on how you are using your money will help things stay smooth and easy. Incorporate some of these tricks into your next financial review.

The Basics of Cryptocurrency and the Way It Works

In the times that we're living in, technology has made unbelievable advancement as compared to any time in the past. This evolution has redefined the life of man on almost every aspect. In fact, this evolution is an ongoing process and thus, human life on earth is improving constantly day in and day out. One of the latest inclusions in this aspect is cryptocurrencies.

Cryptocurrency is nothing but digital currency, which has been designed to impose security and anonymity in online monetary transactions. It uses cryptographic encryption to both generate currency and verify transactions. The new coins are created by a process called mining, whereas the transactions are recorded in a public ledger, which is called the Transaction Block Chain.

Little backtrack

Evolution of cryptocurrency is mainly attributed to the virtual world of the web and involves the procedure of transforming legible information into a code, which is almost uncrackable. Thus, it becomes easier to track purchases and transfers involving the currency. Cryptography, since its introduction in the WWII to secure communication, has evolved in this digital age, blending with mathematical theories and computer science. Thus, it is now used to secure not only communication and information but also money transfers across the virtual web.

How to use cryptocurrency

It is very easy for the ordinary people to make use of this digital currency. Just follow the steps given below:

You need a digital wallet (obviously, to store the currency)

Make use of the wallet to create unique public addresses (this enables you to receive the currency)

Use the public addresses to transfer funds in or out of the wallet

Cryptocurrency wallets

A cryptocurrency wallet is nothing else than a software program, which is capable to store both private and public keys. In addition to that, it can also interact with different blockchains, so that the users can send and receive digital currency and also keep a track on their balance.

The way the digital wallets work

In contrast to the conventional wallets that we carry in our pockets, digital wallets do not store currency. In fact, the concept of blockchain has been so smartly blended with cryptocurrency that the currencies never get stored at a particular location. Nor do they exist anywhere in hard cash or physical form. Only the records of your transactions are stored in the blockchain and nothing else.

A real-life example

Suppose, a friend sends you some digital currency, say in form of bitcoin. What this friend does is he transfers the ownership of the coins to the address of your wallet. Now, when you want to use that money, you've unlock the fund.

In order to unlock the fund, you need to match the private key in your wallet with the public address that the coins are assigned to. Only when both these private and public addresses match, your account will be credited and the balance in your wallet will swell. Simultaneously, the balance of the sender of the digital currency will decrease. In transactions related to digital currency, the actual exchange of physical coins never take place at any instance.

Understanding the cryptocurrency address

By nature, it is a public address with a unique string of characters. This enables a user or owner of a digital wallet to receive cryptocurrency from others. Each public address, that is generated, has a matching private address. This automatic match proves or establishes the ownership of a public address. As a more practical analogy, you may consider a public cryptocurrency address as your eMail address to which others can send emails. The emails are the currency that people send you.

Understanding the latest version of technology, in form of cryptocurrency is not tough. One needs a little interest and spend time on the net to get the basics clear.

Put simply, cryptocurrency is digital money, which is designed in a way that it is secure and anonymous in some instances. It is closely associated with internet that makes use of cryptography, which is basically a process where legible information is converted into a code that cannot be cracked so as to tack all the transfers and purchases made.

Cryptography has a history dating back to the World War II, when there was a need to communicate in the most secure manner smartlink.so. Since that time, an evolution of the same has occurred and it has become digitalized today where different elements of computer science and mathematical theory are being utilized for purposes of securing communications, money and information online.

The first cryptocurrency

The very first cryptocurrency was introduced in the year 2009 and is still well known all over the world. Many more cryptocurrencies have since been introduced over the past few years and today you can find so many available over the internet.

How they work

This kind of digital currency makes use of technology that is decentralized so as to allow the different users to make payments that are secure and also, to store money without necessarily using a name or even going through a financial institution. They are mainly run on a blockchain. A blockchain is a public ledger that is distributed publicly.

The cryptocurrency units are usually created using a process that is referred to as mining. This usually involves the use of a computer power. Doing it this way solves the math problems that can be very complicated in the generation of coins. Users are only allowed to purchase the currencies from the brokers and then store them in cryptographic wallets where they can spend them with great ease.

Cryptocurrencies and the application of blockchain technology are still in the infant stages when thought of in financial terms. More uses may emerge in the future as there is no telling what else will be invented. The future of transacting on stocks, bonds and other types of financial assets could very well be traded using the cryptocurrency and blockchain technology in the future.

Why use cryptocurrency?

One of the main traits of these currencies is the fact that they are secure and that they offer an anonymity level that you may not get anywhere else. There is no way in which a transaction can be reversed or faked. This is by far the greatest reason why you should consider using them.

The fees charged on this kind of currency are also quite low and this makes it a very reliable option when compared to the conventional currency. Since they are decentralized in nature, they can be accessed by anyone unlike banks where accounts are opened only by authorization.

Cryptocurrency markets are offering a brand new cash form and sometimes the rewards can be great. You may make a very small investment only to find that it has mushroomed into something great in a very short period of time. However, it is still important to note that the market can be volatile too, and there are risks that are associated with buying.

Career Advice - Tactics to Accelerate Your Career

There are four basic strategies to engage when it comes to accomplish the goal of tenacious men and women to attain a successful career. These strategies as we call them tips in this article are easy to be applied as long as you are willing to go by the following rules: be honest in your feelings and the other one to dampen your own self/ego.

The first strategy is to admit your mistakes - the ones who are able to take responsibilities for the mistakes they have done learning at the same time from them can transform these mistakes into advantages on their career.

On the other hand the ones who do not admit that they have made mistakes and blame others for these are prone to losing. Once the mistakes are admitted there is the chance to correct them though they can come back and determine you to make them again, but hopefully not that often this time.

You may be surprised at the power that 'thank you 'has over people. Once you know how to show your appreciation you can find very easy someone to lend you a helping hand. But nowadays people seem to overlook the meaning of this two words message due to the rush of daily activities. In order not to forget about this theblox.co, do a kind of daily practice in this regard and say at least one time a day "thank you" to someone who has been around doing a useful thing for you. You can say words of thank you for someone who shares a piece of knowledge with you. You can thank someone for supporting you when you deliver an idea. You can as well thank someone for holding the elevator's door when your arms are loaded with packages.

Asking for help is a good thing to do although many people consider this a lack of strength and less confidence within oneself. You can see this act as something that flatters the person you are addressing to for helping you. Most of us liked to be asked to offer a helping hand. Once you get the help from others can lead you to more knowledge gained as well as skills.

Remember that it is not only you that contributed to the success of your career. Once your project or even the entire career proves to be successful you need to give the credit to the others around you as most of the times a job well done is not only the result of a single man's job. Working in a team is what actually brought you to the peaks of success and as such you have to share this with those who assisted you in a team throughout the job.

Technology degrees online are the need of the day, study for them while you work. You will not only gain a valuable degree but enhance your career prospects too. With technology gaining importance in all processes right from acquiring raw materials, manufacturing to selling etc... you need to equip yourself with a technology degree and move ahead in your career. You may be working too and the idea of joining a full time course is not appealing so.. you should check out the technology degrees online offered by many accredited online colleges.

You can opt for technology degrees online depending upon your field and interest. The popular ones being in information technology, communication technology and system engineering. At the same time you could opt for an associate degree, bachelor's, masters or even doctorates in technology too.

When being taught for technology degrees online, you will be on par with the latest in technology platforms, with constant interactions with distinguished faculties and have to be involved in degree program. As they have flexible schedules and are quite accommodating to your working hours too.

While thinking on those lines, it would be an ideal option if you arm yourself with an Technology MBA program which covers and educates you in important programs such as enterprise strategy, team building, project management which is what is needed at these times for gaining a good job. The technology degrees will be of great value in your resume, accelerate your career and at the same time prove to be very useful in delivering the best out of you.

The University of Phoenix offers a Bachelor's of Science in Business Program, Master of Business Administration/Technology Management, Doctor of Education in Educational Leadership/Educational Technology, Bachelor of Science in Information Technology/Software Engineering which could be suitable to opt for in case you are from a business background, education background or an Information Technology background respectively.

Similarly the Westwood college Online, offers a host of technology degrees online especially related to Information Technology such as a Bachelor's in game art and design, bachelor's in web design and multimedia, a bachelor's in computer network management.

Old Or New, Video Games Are A Blast

Video gaming is extremely popular these days. Many people enjoy this type of entertainment. Get the most out of your video gaming experience by taking in the below article that has some wonderful tips and tricks so you can enjoy playing video games.

If you are interested in a game that has a sequel (or two), go for the newest version of the game. In general, the newer it is, the more interesting the title will be. Therefore, don't start at the beginning and work your way through. Simply go for the best game at the beginning, especially if you have a limited budget.

If there is a small map or another icon that is displayed on your screen to help you, consider hiding them bloometa.com. Sometimes a game can be more challenging, and therefore, more fun, if you go at it alone. You always have the option of bringing the icons back if you decide that you need them in the future.

Comfort is the key. Nothing hampers a marathon gaming session faster than a cramped hand. The few extra dollars to buy a comfortable mouse (or controller if you game on a console) are worth the investment. Many stores have demo units out that you can try, so take advantage of the chance to find the mouse or controller that molds to your hand perfectly.

Playing video games is a great way to relax after a tough day at work or at school. Don't let a difficult level on a video game detract from this relaxing activity. Even the most experienced gamers sometime need a cheat code to help get through an exceptionally hard level. On the Internet, there are some great sites that provide cheat codes and strategy guides for various video games.

Parents should monitor online activity as their child plays video games. Many games have taken the action online, allowing your child to speak to others around the world as they play. Set strict guidelines about what is discussed, and try to be vigilant about screening those who make it on their friend's list.

If you're a parent and you want to know more about what your kids are playing on their game systems, simply find out the titles. When you go online, you can find out the rating, some reviews, and some walkthroughs. These things will help you to know what your kids are getting into at every level.

When buying games for your kids, consider their interests. There are enough video games out there now that your daughter, who likes ponies, can get a fun game just as well as your son, who enjoys army games. Browse the gaming store and ask the clerk for gaming recommendations for all interests.

Hold a video game tournament. These can be a lot of fun for you and your gaming friends. You can either do this online, at your home or at a friend's place. Serve some fun snacks and get as many people as you can involved. This is a great way to enjoy your game playing with friends.

Make sure that you do not let video games take over your life. Video games can be very additive, so you need to make sure that you moderate the time that you spending playing such games. If you spend too much time playing video game, your real life could start to fall apart.

Keep your body in mind as you are gaming. If in a sitting posture while playing, think about getting stabilizing ball to help maintain a straight spine. If you get into the more physical games, make sure you stretch first, break often and don't push yourself too hard while playing.

Even if you have an aversion to using cheat codes or walk throughs with video games, you may find a little of research helpful with many types of games. Role-playing and strategy games, in particular, very complicated tactics and strategies. Don't feel bad about looking up the info you need to master these advanced gaming moves.

If you see that problems are beginning to develop with your child due to their involvement with video games, it is best that you give them a time out. Provide a warning that game time will be coming to an end and then be firm about your child spending some time doing something else. Consider going for a walk, riding a bike or playing in the park.

Consider games before you consider the system. Before you go out and spend hundreds of dollars on a gaming system, think about what kind of games are available on each system. While many games have a version for each system, there are still some games that are exclusive to an individual system. Choose wisely.

Consider purchasing your gaming accessories and consoles from EBay. EBay is a wonderful marketplace that not only is convenient because you are purchasing online, but has a larger selection of the games that you desire. The prices on EBay are also exceptional, as there are a lot of people trying to rid their old games.

Be very wary of all things free in the world of online gaming. Most often, if you are offered something for nothing, there will be a catch. You might be exposing your computer to malicious software or opening up your wallet without even knowing it. Be smart and play it cool with game freebies!

Try spending time with your child by playing a computer game with them. This is a great way to find out what kinds of games they're into, and it lets you both have some fun. When you know what kinds of games, they like. This will help you determine the reason why and be able to monitor their gaming much better.

No matter how old they are, many people view video games as a form of entertainment. By using the tips here, you can be sure to have the most fun you can get from gaming. So, utilize these tips and have fun while playing.

Are You Sure You're Ready for A Digital Asset Optimization Campaign?

What are digital assets? If SEO is a basic optimization strategy for marketing websites to search engines, then what is DAO? These questions rule one's mind especially if this is the first time one comes across the term digital asset optimization.

Digital assets are more than what traditional SEO can market. Anything that is in the form of video, audio, image or text document, is a helpful tool to increase online presence for effective digital asset optimization. In using digital assets, we go beyond just SEO; this time we use DAO.

Now, let us pretend that you already have tons of video, audio, images and text-based content for your website ready to take on the digital online marketing world.

Do you think you are ready for it?

The fact is, most of us are easily psyched up with what lies before us. In this instance, when an online business becomes popular and stable, it reassures our subconscious mind that we are on to something really big and more often, we miss out on the small but important details. The digital assets you have are the ones you fail to give enough attention to, provide enough detail and spend much time on.

Many small business owners jump on the illusion of having a great and working business online doesn't involve anymore further work. But it is just the icing on the cake. Most people who know better would go further in checking and analyzing details for their websites. Tools such as GetClicky and Market Samurai can lead to an effective online marketing strategy; then again, work still needs to be done. Dealing with digital asset optimization requires great deal of homework, hard work and time dedication before it can become an effective internet marketing strategy.

Details are important no matter how small it is. Go over the checklist below and analyze if you have accomplished it as a requirement for an effective online marketing campaign.

Don't forget to do your homework. What are the usual keyword query results you normally get for your target words? Do you see consistency and relevancy with the results you get every time you run a search? Think about these basic results-driven searches so you easily identify which digital asset you can start marketing and optimizing.

Be extra creative when you think of an effective marketing strategy for your digital assets. For example, creating new set of videos for week #3 in your marketing campaign is almost too time consuming. Actually, you can recycle what you already have. A full-length video can be divided into relevant snippets. These can all be used for video optimization. Any type of presentation made for business purposes can all be recorded as video and audio files. Practice these habits so you get more digital assets whenever you need it.

Incorporate texts with video or audio files. When we say incorporate, it doesn't only mean you can mix it up. It also means you can take advantage of text optimization along with your video uploaded files or podcasts. Either way, you'll get full blast digital optimization of assets placed on your website's landing pages kryptview.com. The key here is to ensure that each of the file uploaded is labeled with corresponding target keywords in all areas necessary.

By definition, Digital Asset management (otherwise known as DAM) includes tasks and decisions relating to ingesting, annotating, cataloging, storage, retrieval, repurposing and the distribution of digital assets. DAM, in its earlier days, was referred to as optimizing, maintaining, thinning and exporting files. As digital libraries grew so too did the need to do more with the assets contained therein. DAM has since evolved to become an essential part of an organization's business process for organizing rich media assets such as pictures, images, video and audio for storage, retrieval and distribution.

What Digital Asset Management Can Do For You

Many organizations are integrating DAM as part of their business-critical strategy for managing digital assets. They need dedicated solutions to help overcome operational and organizational challenges unique to them. DAM provides much needed centralization, optimizing workflow, virtual collaboration and seamless integration with other digital media applications so that there is minimal disruption to existing processes while maximizing business efficiencies. It ultimately helps organizations of all shapes and size work better, faster and smarter - giving them more time to focus on other mission-critical objectives.

Broadcast, Media and Entertainment

Primarily DAM is used by creative users including photographers, video editors, marketing and advertising professionals, to name but a few. So, DAM systems must integrate with all kinds of creative applications, allowing digital data to be quickly accessed, easy to manipulate in a collaborative environment and made available via simplified distribution. Other key benefits include streamlining internal operations, as well as the entire production environment; shortening editing cycles in post production and providing an end-to-end storage and management solution. DAM plays a vital role in media and entertainment businesses in innovating new designs, generating new sources of revenue or return on investment, and ultimately, in achieving high customer satisfaction.

Print and Publishing

DAM also helps print and publishing businesses in managing the assets that are created in image form like graphics and scanned documents layouts. DAM solutions manage various components of digital assets like images, photographs and their description data associated with them. DAM systems are a key component in identifying the most efficient way to get images, video, audio, pdf's, InDesign, PPT's, Excel, Word, EPS, GIF, and SVG files from where they are created and managed to their ultimate destination.

Advertising and Marketing Agencies

Advertising, design and marketing services companies face a challenging business landscape with shorter client engagement times, lower billed revenue per account executive, reduced customer switching costs and an increasing commoditization of the services they are delivering. These changes suggest that revenue growth appears to be an impossible goal for agencies when you also consider the: It provides a powerful tool that relieves some of the throughput strain on existing creative, studio, and production staff; meets the need for tighter security for clients' rich media assets; and enables creative teams to move faster, be more efficient and effective everyday.

Educational Institutions

Instructors are challenged with the task of integrating e-learning environments with in-class teaching programs. DAM plays a vital role in helping modern educational and training institutions promote and encourage new forms of learning and generate revenue from sources never before possible. DAM systems give them the ability to leverage a virtual 'treasure trove' of existing learning assets contained within libraries and instructors' offices. The technology lets instructors cost-effectively access, repurpose and deliver them via distance-learning, video lectures and instruction, self-service portals, and collaborative curriculum development and make them available to the faculty, students, and the wider world.

Conclusion

The unprecedented rise in the number of digital assets in an organization's virtual library is one of several driving forces behind the need for sophisticated DAM solutions. In less than 10 years alone DAM has moved from a 'nice to have' service to a 'need to have' business requirement that: streamlines the creative workflow process; enables a centralized and collaborative creative working environment; provides a reliable and scalable platform that cost-effectively delivers assets across a distributed network; and finally, unleashes the revenue potential of an existing library of assets that can be easily repurposed to generate new top line growth. Innovative technology vendors and their ability to bring solutions to market are helping reshape the way organizations think about what DAM can do for them.